If the past few years have taught us anything, it’s that global supply chains are more volatile than ever. From raw material shortages to freight delays, every process component has come under pressure. Businesses, especially those reliant on packaging, must strategize to remain competitive and resilient amid uncertain times.
Rethink Inventory Levels
While lean inventory once made sense, today’s uncertainty has shifted the norm to “just-in-case.”
- Build safety stock for top-selling or long-lead items
- Prioritize buffer stock in items that are hard to substitute
- Don’t overlook packaging or shipping materials, which can be easy to forget but vital to fulfillment
Balancing cash flow with security stock is tricky, but a few extra weeks of inventory can save thousands in lost sales in today's ever-changing realities.
Transparent Communication with Customers
When delays occur, your customers will be more likely to be understanding if you keep them informed.
- Be honest about backorders or substitutions
- Offer small incentives (e.g. free shipping, early access) to ease the wait
- Use your packaging, website, or email to share your story of adapting with integrity
Customers are often more loyal to businesses that handle adversity with transparency. Use unpredictable times as a tool to showcase your care for each customer's experience.
Prioritize Versatile Packaging
Work with suppliers who are more than just product vendors; they should be active supporters in lending knowledge in their domains. At Richards, we can help design your packaging stack to accommodate different product types and quantities. When logistics get tight, having optionality gives you room to maneuver at a moment's notice.
Consider using:
- Standard neck finishes for compatibility across bottle types
- Modular components like universal caps or inserts
- Clear, transparent containers for easy visibility of contents
Designing for adaptability upfront can save you weeks in switching costs later.
Work with Trusted Packaging Experts
Supply chain uncertainty isn’t going away, but your strategy can evolve. At Richards, our expert team prides itself on helping small businesses navigate changing times with personalized support. Browse our collection of food and beverage packaging, health and beauty packaging, and more! Discuss with our local experts to find a tailored solution for you and your business today.
